LEGO VIDIYO Discontinued:


  • Member

    The LEGO Group has provided a much anticipated update about the VIDIYO theme. Although there had been discussions about redeveloping the theme, TLG has decided to discontinue the line. The official statement is below:
    ~
    In July 2021 we decided to pause the LEGO VIDIYO roll-out to review performance and test new ideas. Through the extensive quantitative and qualitative research we have undertaken in the previous months, we have gained an enormous amount of learnings in terms of the music & content creation space and what it would take to succeed with the play experience, our go-to-market strategy in 2023 and not least how to build a sustainable business based on the VIDIYO experience.

    Based on these insights we have decided to discontinue the physical VIDIYO products from January 31st 2022 but will continue to support the app experience for another two years to serve those consumers who have bought the products.

    We still see great potential in pursuing music as a passion point and we will take learnings from LEGO VIDIYO as we continue to explore future fluid play experiences.
    ~


  • Member

    I guess I'll never get those Series 2 bandmates now...


  • Member

    I think this is why I am reluctant to get on board with any of the Lego items that work with computers or apps. If they can't support the software for very long, the play life is limited. As for the parts that have come out of the series, there are some pretty neat ones.


  • Member

    My condolences @michael.


  • Member

    @Ptrotter I totally agree. I have seen so many great things created with apps that are ditched within 2 or 3 years. Like Dimensions and numerous other lego games that you pay for and then they drop it. Very disappointing... yet again.


Log in to reply