LEGO VIP Program Changes

  • Member

    LEGO VIP members should have received this email but I thought I would put it here for those who missed it and those who are not yet VIP members.
    We’re super excited to let you know we’re making improvements to the LEGO® VIP program!

    Thanks to feedback we’ve had from our awesome VIP customers, we’ve been working on some great ideas that will make your membership even better.

    We’re making things better
    In the coming months, we’ll be launching an online rewards center that will introduce some new ways to earn and spend VIP points.

    To support our Planet Promise, we’ll also be going digital with VIP cards. Physical cards will be available for anyone who still wants one.

    When it’s all happening
    We’re working hard on the updates and you’ll see the first changes come into effect in two months from now.

    Your points will still be available
    All your existing VIP points will still be available and worth the exact same value. All your points will be valid for at least 18 months. We’ll reset the clock on all your points every time you earn or spend any points, so you can use them for longer. Yay!

    You’ll still be able to use your points to get discounts at LEGO Stores and on You’ll also be able to manage your points through the online rewards center (you’ll need internet to access it).

    Do I need to do anything?
    For the time being, we suggest you make sure that your VIP account is registered. This means that your VIP Account is linked to an online LEGO Account.

    To register your VIP account, head over and register here:

    You can check whether you’re registered already by logging in with your LEGO Account on LEGO Shop At Home, as all your VIP info will appear right there.

    We’ll also be making sure that each VIP account has a unique email address. Accounts that use the same email address will be merged together and accounts with more than one email address will be split into separate accounts.

    That’s all for now! More info will be on the way and full terms and conditions will be available on our website soon. We can’t wait to share more with you, so keep an eye out for emails from the VIP team.

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