Last year The LEGO Group (TLG) held a series of virtual tours of the history collection. They were very popular so TLG is bringing them back but they have been revised to be even better.
The virtual tour will again be hosted by LEGO Corporate Historian Kristian Reimer who will take you on a detailed journey of the history of the LEGO Group and who will showcase highlights from the archive in the basement of LEGO House that have not been touched upon in last year’s live tours and of course we also include a live Q&A to answer your relevant questions.
The tours will be distributed through a period from May to November and cover everything from the early beginnings in 1932 up till 2020.
To provide an in-depth live tour we offer 5 individual tours based on 5 important chapters of the LEGO Group’s history.
We are offering two sessions per day, with the same content, to facilitate different time zones.
Please be aware that we operate in Billund time (CEST). We kindly ask you to convert the timing to your time zone.
The price for each 60 minutes long virtual tour is 50 DKK (approx. $10 CAD).
You can participate in any of the live tours by buying a ticket via the link at the end of this page.
Please note that participation does not require any special software – we will send you a link for the session, which you need to click on - and you just join via a web browser.
Dates and topics
Tour 1: May 6, 2021. Duration: 60 min. Price: 50 DKK
The beginning of the LEGO Group, 1932 – 1946
Wonder how it all started?
Please join us for a guided tour in the LEGO House History Collection covering the beginning of the LEGO Group. The tour will touch upon the background of LEGO founder Ole Kirk Kristiansen and how he started the company as well as cover the ups and downs he had to endure in the company´s first years of existence.
Tour 2: June 22, 2021. Duration: 60 min. Price: 50 DKK
The LEGO Group - Consolidating plastic, 1947 – 1961
Want to know more about the big gamechanger for the LEGO Group?
Through this guided tour in the LEGO House History Collection, you’ll learn about a crucial period in the history of the LEGO Group. The gamechanger happened in 1958 when the LEGO brick was introduced, but many other activities in the late 1940s and up through the 1950s contributed to creating the foundation of the company we know today, and we are here to tell you all about it.
Tour 3: August 30, 2021. Duration: 60 min. Price: 50 DKK
The LEGO Group - Expanding the LEGO System in Play, 1962 – 1978
Wonder how LEGO System in Play secured great expansion?
Go on a virtual guided tour in the LEGO House History Collection and learn more about how the LEGO System in Play was expanded up through the 1960s and 1970s. We will cover the introduction of movement and role play, talk about the background for creating the first LEGOLAND Park and much more. We will even touch upon who the first CEO/Managing Director to come from outside the owner family was.
Tour 4: October 11, 2021. Duration: 60 min. Price: 50 DKK
The LEGO Group - Introducing new ideas, 1979 – 2001
Kjeld Kirk Kristiansen and his many great ideas.
Third generation owner Kjeld Kirk Kristiansen, and the new ideas he introduces, play a huge role in this virtual tour in the LEGO House History Collection covering the first 22 years of Kjeld at the helm. We will look into the introduction of storytelling, how the appearance of the minifigure was changed, the introduction of our first brick built IP products and more.
Tour 5: November 8, 2021. Duration: 60 min. Price: 50 DKK
The LEGO Group - Crisis and turnaround, 2002 – 2020
How do you make a turnaround in a giant crisis?
In this virtual tour in the LEGO House History Collection the theme is very much ups and downs, as we will look into the crisis and turnaround and some of the contributing factors.
We will also touch briefly on more contemporary topics such as collaborating with the AFOL community or setting up our sustainable materials center.
We are looking very much forward to seeing you online. Please buy your ticket to any of the tours here :